Businesses target the resale market for new revenue streams

Publication: Manufacturing Digital
Date: 14th April 2014
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EXCERPT

On average, people change their phones every 22.4 months so it is no surprise that phone users end up with an average of two phones lying unused around the house. While currently only 15 percent of people trade in old phones, this number is sure to grow as more consumers realise they can trade in a high-end smartphone for a few hundred pounds.

There is no end to companies offering to buy mobile devices from consumers in order to cash in on reusable parts or reselling them for a profit. The challenge for operators and manufacturers lies in managing these “grey channels”.

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