When after sales network design is no longer an after thought

Publication: Logistics Manager
Date: 18th July 2014
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EXCERPT

“In the pursuit of leaner processes and greater synergies it would – at first glance –seem obvious to try and merge the forward and reverse logistics flows. The intent is understandable and does make sense in a number of instances but before making this decision on principle, the following are worth some consideration:

1)      Freight: Channel distribution and return management have distinct shipping processes and cost drivers

You may find yourself in a situation where your sales channel is well established and you are satisfied that your network is fully optimised – you are able to get the right product to the right place at the right…”

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