Ellen MacArthur Foundation launches Circulytics

A new tool for businesses to measure and improve their circular economy performance



  • Companies around the globe are adopting the circular economy as an opportunity to create thriving businesses that meet the challenges of global issues such as climate change and pollution
  • Circulytics, a new digital tool from the Ellen MacArthur Foundation, will equip companies with the most comprehensive picture of their circular economy performance
  • By using company-level data, and applying insights and analysis from the Ellen MacArthur Foundation, Circulytics will help to highlight opportunities for innovation and allow companies to track their progress
  • Over 30 companies, including DS Smith, Enel, and Brambles/CHEP, are among those to have been involved in the development and testing of the new tool.

The Ellen MacArthur Foundation has today (Tuesday, 14 January 2020) launched a new tool that will provide businesses with a unique opportunity to measure their circular economy performance.

Businesses are under growing pressure to move beyond solely measuring impact in terms of revenue, profit, and shareholder value. Increasingly, they are recognising their responsibility and power to play a key role in addressing some of the world’s most pressing challenges, such as climate change and pollution. There is growing understanding that the circular economy can deliver critical solutions to address these global challenges, while creating new opportunities for companies to thrive in the long term.

To make strategic decisions that lead to the best outcomes, companies need access to the right data. To date however, measuring the circularity of an entire business, not just its products, has been difficult. This can slow the adoption of circular economy practices and has made it harder for businesses to fully capitalise on the opportunities they represent.

Circulytics is a tool that helps companies understand the full extent of their circular economy performance with supporting insights from the Ellen MacArthur Foundation. It provides companies with opportunities for improvement, and the ability to track progress against key metrics over time.

“Over the past ten years our work has helped to show the circular economy is not only a multi-trillion dollar economic opportunity, but a vital part of the solution to some of the biggest challenges we face today, including climate change and environmental damage. Many businesses are starting to embrace this opportunity, but for the transition to happen at scale and speed they need accurate data and clear analysis. Our ambition for Circulytics is to help any business, in any industry, anywhere in the world, recognise and unlock the potential of the circular economy,”

Andrew Morlet, CEO of the Ellen MacArthur Foundation.

Companies will receive a report featuring a Circulytics score alongside tailored insights and commentary from the Ellen MacArthur Foundation. The process is designed to enable businesses to fully realise circular economy opportunities to generate revenue, design

out waste, keep materials and products in use, and create environmental benefits. It will provide comprehensive tracking of company progress against key measures and deliver unprecedented clarity about circular economy performance, opening up new opportunities to generate brand value with key stakeholders. Companies will choose whether they publish their results.

Circulytics has already been tested by a group of more than 30 companies from the Ellen MacArthur Foundation’s network, including BASF, Brambles (and the subsidiary CHEP), Connected Energy, DS Smith, Enel, Essity, Granta Design, Hera Group (and the subsidiary Hera Luce), Ingka/IKEA, Lucart, Novo Nordisk, The Renewal Workshop, Royal BAM Group, Solvay, Sulapak, Tarkett, Teleplan, and Unilever.

For more details or to request an interview, please contact:

Charlotte Martin

+44 (0)207 413 3027


Ross Findon

+44 (0)1983 201 604


You can contact one of our Subject Matter Experts here


Which system would you like to log into?